Sickness can make anyone anxious or fearful. Help spread truth, and stop the spread of rumors and misinformation. Follow CDC Crisis Emergency Risk Communication Guidance (CERC): Be first, Be right, Be credible, Express empathy, Promote action, Show respect. Honesty, timeliness, and scientific evidence encourage the public to trust your information and guidance. Share information about the signs and symptoms of disease, who is at risk, treatment and care options, and when to seek medical care. In an infectious disease outbreak, public understanding of and action on disease prevention is key to stopping the spread.
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